Product Marketing Manager at Techstars in Remote
Collaborate with the revenue team to execute go-to-market programs that embody the Techstars brand and communicate how Techstars connects its partners with entrepreneurs who are at the forefront of changing industries all over the world. This position will be remotely located and report to the Sales Operations Manager. Key
Responsibilities:
Work alongside product management & sales to develop product and service positioning and messaging for individual offerings and initiatives Develop actionable, data-driven audience insights to inform product and marketing strategies and collaborate closely with cross-functional teams, key revenue stakeholders and senior leadership to implement, measure, and optimize messaging, sales enablement, and go-to-market activities Competitor analysis and maintenance including in depth review of competitor strategies, product positioning and competitive battlecards Create, update, and maintain sales enablement assets including:
data sheets, brochures, proposals, presentations, FAQs, product training, case studies, etc. Equip sales teams to effectively position initiatives, driving accelerator program reach for entrepreneurs and fueling the growth of our partner network and ecosystem development offerings Plan and coordinate go-to-market strategies, working closely with our Product, Sales, and Marketing teams to equip the company to execute globally across earned, owned, and paid channels Experience and
Qualifications:
4
years experience in product marketing or sales enablement, preferably in B2B services Demonstrable experience developing marketing materials to address various stages of the user journey through the full marketing and sales funnel, and measuring and analyzing results for optimization and improvement Excellent decision-making skills with the ability to identify, prioritize, and execute on multiple projects with competing priorities A track record of collaborating with a variety of cross-functional stakeholders in a fast-paced environment to effectively bring new products or services to market. Strong written, verbal, and visual communication skills Ability to project manage your own work while collaborating with fluid, non-hierarchical cross-functional teams Prior experience with startup companies, venture capital funding, and/or corporate innovation is a plus 20% travel is expected, post-pandemic
Salary Range:
$80K -- $150K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
Responsibilities:
Work alongside product management & sales to develop product and service positioning and messaging for individual offerings and initiatives Develop actionable, data-driven audience insights to inform product and marketing strategies and collaborate closely with cross-functional teams, key revenue stakeholders and senior leadership to implement, measure, and optimize messaging, sales enablement, and go-to-market activities Competitor analysis and maintenance including in depth review of competitor strategies, product positioning and competitive battlecards Create, update, and maintain sales enablement assets including:
data sheets, brochures, proposals, presentations, FAQs, product training, case studies, etc. Equip sales teams to effectively position initiatives, driving accelerator program reach for entrepreneurs and fueling the growth of our partner network and ecosystem development offerings Plan and coordinate go-to-market strategies, working closely with our Product, Sales, and Marketing teams to equip the company to execute globally across earned, owned, and paid channels Experience and
Qualifications:
4
years experience in product marketing or sales enablement, preferably in B2B services Demonstrable experience developing marketing materials to address various stages of the user journey through the full marketing and sales funnel, and measuring and analyzing results for optimization and improvement Excellent decision-making skills with the ability to identify, prioritize, and execute on multiple projects with competing priorities A track record of collaborating with a variety of cross-functional stakeholders in a fast-paced environment to effectively bring new products or services to market. Strong written, verbal, and visual communication skills Ability to project manage your own work while collaborating with fluid, non-hierarchical cross-functional teams Prior experience with startup companies, venture capital funding, and/or corporate innovation is a plus 20% travel is expected, post-pandemic
Salary Range:
$80K -- $150K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
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